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ARCHIE
COMICS ENTERTAINMENT LAUNCHES NORTH AMERICAN
TALENT
SEARCH TO FIND BETTY
and VERONICA…
AND
EVERYONE ELSE WHO WANTS TO BE IN THEIR WORLD
Calling
All Betty, Veronica, Archie, Jughead
and Reggie Hopefuls –
You
Could Be A Featured Performer In All-New THE
ARCHIES
Band
FOR
IMMEDIATE RELEASE:
New York, NY (March 10, 2003) –
Archie Comics Entertainment, the entertainment and licensing affiliate of Archie
Comic Publications, Inc., has set April 2003 for the launch of a North American
talent search looking for actors, musicians and singers to portray the famed
characters Betty and Veronica,
and their friends Archie,
Jughead and Reggie,
in the 2003 version of the THE
ARCHIES musical group.
The talent
search does not end with just the selection of THE ARCHIES band
members. The search also seeks performers to portray other notable Riverdale
residents, including Mr. Weatherbee and Miss Grundy, and musical groups to
portray the “Riverdale Rivals” and the “Rockers”.
Persons of all ages are encouraged to participate and find a role that
fits their personality.
“At the heart of the Archie Comics world is Riverdale High, and thus it
is our intention that the search for THE
ARCHIES will be a celebration of the life and times of high school
students,” said Allan Grafman, President of Archie Comics Entertainment.
“After more than 60 years as a publishing and entertainment icon,
Archie Comics continues to attract millions of fans the world over.
Through this high-profile search, we are committed to exploring new
talent, while expanding the Archie
brands for the next 60 years.”
The search and participants will be featured in a unique Archie Comics
story to be published in 2003. Individuals
chosen as members of THE
ARCHIES musical group
will participate in a multi-city concert tour. All winners will have a
chance to be “Riverdale Residents” in a wide range of upcoming television
and entertainment projects.
Grafman
further noted, “In 1969 the song “Sugar, Sugar” by THE
ARCHIES reached the top of the music charts and was the #1 song.
We would be delighted to find the musical talent that could once again
reach for this kind of success and popularity.”
The search begins online today, with
interested parties invited to visit the Archie Comics website (www.archiecomics.com),
where a complete description of the talent search process, official application,
consent forms and submission guidelines for each category are posted.
Applications will also be published this spring in Archie Comics, reaching over
4,000,000 readers each month.
Selected
contestants will undergo a unique combination of public, peer and music and
television industry professional evaluation.
Local phases of the search process will take place in cities throughout
North America. For the last leg of
the search, finalists will travel to Archie’s
legendary hometown of “Riverdale” where they will compete to become THE
ARCHIES and
other Riverdale Residents.
The
ultimate teenage hero, Archie first
appeared in a comic book published in 1941.
More than 60 years later, Archie
and his friends remain a staple of entertainment for readers the world over with
timeless tales of the trials, tribulations and triumphs of teenagers. A role
model to millions, Archie, Betty,
Veronica, Jughead and Reggie
have come to represent the fads, fashions and attitudes of contemporary
youth. In addition to entertaining
their legions of fans, Archie and
his friends have also been acclaimed for their tackling of important social
issues, including alerting teenagers to the dangers of drugs, alcohol and
smoking.
Archie Comics Entertainment is the home of not only of the world renowned
character properties Archie, Betty,
Veronica, Jughead and Reggie and
their Riverdale friends, but also Sabrina
the Teenage Witch, Josie and the Pussycats and Katy
Keene, as well as super hero
properties Mighty Crusaders
including The Web.
With offices in metro New York, Archie Comics Entertainment is involved
in the development, production and worldwide distribution of original projects
for television, film and home video, music, live events and the Internet, as
well as the licensing and merchandising of its enduring brands across all global
markets. Archie Comics
Entertainment is on the Web at www.archiecomics.com.
#
# #
CONTACT:
SSA Public Relations
Los
Angeles: Steve
Syatt
(818) 501-0700
New York:
Mike Rudnick
(212) 679-4750 |
