ARCHIE COMICS REACHES A MILLENNIUM MILESTONE WITH THE 500^TH ISSUE!

 

60 YEARS OF ARCHIE COMICS

What do the man of steel, the caped crusader and the world's most famous mouse have in common with a red-haired, freckle-faced teenager?  500 issues!  In August 2000, perennial favorite Archie Andrews joined the ranks of Superman, Batman and Mickey Mouse.  It is yet another milestone for the longest-running teenage humor comic, and a preview of the festivities to come as Archie celebrates his 60th anniversary in 2002.

With 60 years of continuous publication under their belts, Archie and his friends are truly an "evergreen" property.  Magazine and book sellers know they can count on this proven winner to consistently generate sales.  It's easy to see why: Archie titles have broad appeal.  Children are drawn to the colorful art and stories.  Their parents fondly remember the wholesome characters they grew up with and pass on this love to their children.  They know that Archie comics feature clean, wholesome, nonviolent entertainment that will encourage their children to read.  Other adults pick up copies on impulse to relive a piece of their childhood.

The saga of everyone's favorite comic book teen began in December, 1941, with Archie's very first story in PEP COMICS #22.  The girl-crazy, clumsy yet good-hearted kid was such a hit with readers that he was awarded his own title a year later.  ARCHIE COMICS #1 (Winter, 1942) was the first comic book to headline Archie as the star attraction, and has been published continuously ever since.

In addition to comic books, popular spin-off projects in music, radio, television, movies and licensed merchandise keep Archie and his friends in the public eye, and the company's website, www.archiecomics.com, keeps millions of kids happy month after month.

For more fun with Archie and his friends, be sure to visit http://www.archiecomics.com

For more information contact:

Michael Silberkleit, Chairman

Archie Comic Publications, Inc.

325 Fayette Avenue, Mamaroneck, NY  10543-2318

Phone – 914-381-5155 x 213, Fax – 914-381-2335

mikes@archiecomics.com

READERSHIP DEMOGRAPHICS

·        Average monthly circulation: 850,000

·        CPM: $11.79

·        6 – 12 year-olds constitute 78% of the Archie Audience.

·        45% of Archie readers are male – 55% female.

·        Archie enjoys 6.57 readers per copy (of these, 5.12 are kids, 1.45 are adults).

·        Average Archie reader picks up and reads each Archie comic book 7.4 times.

·        Each issue of Archie reaches 4.7 million kids, and makes over 44 million reader impressions.

·        #1 in youth magazine sales at supermarket checkouts.  Archie is sold at:

Supermarkets		Mass Market		Drug Stores
A&P		Wal Mart		Shoppers Drug Mart
Kroger		K Mart		Eckerd Drug
Safeway				Rite Aid
Publix		Convenience		London Drug
Albertsons		7-11		Long’s Drug
Overwaitea Foods		Macs/Beckers
Fred Meyer
Food Lion		Book Stores
Vons Grocery		Waldenbooks
Meijers		Barnes & Noble
Lucky’s

·        Most popular participatory sports for Archie readers are: Bicycling (68.4%), running (61.1%), and basketball (52.2%).  Baseball was fourth (47.7%).

·        84% listen to recorded music, acquiring almost seven CD’s and cassettes a year.

·        74.3% play electronic video games.

·        The average Archie reader goes to 15.6 movies a year.

·        61.75 own prerecorded video cassettes and acquire an average of over five a year.  

·        On average, Archie kids earn or receive an allowance of almost $20 per week and spend more than $450 million a month.

·        Parents reported their kids influenced them to buy specific brands of breakfast cereal (72.8%), candy (59.1%), frozen desserts (54.2%), cookies (51.65), non-carbonated soft drinks (48.9%), carbonated soft drinks (47.4%), crunchy snacks (43%), etc.  

·        92% of parents rate Archie “good” to “excellent”.

Source: 2001 Simmons Reader’s Survey

ADVERTISERS

ARCHIE COMICS ADVERTISING GROUP

ON-SALE DATE	COVER DATE	SPACE CLOSE DATE	MATERIAL CLOSE DATE
January	March	October 15	November 10
February	April	November 15	December 10
March	May	December 15	January 10
April	June	January 15	February 10
May	July	February 15	March 10
June	August	March 15	April 10
July	September	April 15	May 10
August	October	May 15	June 10
September	November	June 15	July 10
October	December	July 15	August 10
November	January	August 15	September 10
December	February	September 15	October 10

Send all material and/or correspondence to:

ARCHIE COMIC PUBLICATIONS, INC.

325 FAYETTE AVENUE, MAMARONECK, NY  10543-2318

Attn. Victor Gorelick              Email:  vicg@archiecomics.com

Phone:  914-381-5155         Fax:  914-381-2335

SPECIFICATIONS FOR SUPPLYING COLOR-SEPARATED FILM

SADDLE – STITCHED BOOKS COVER AND INSIDE SPECS

·        Cover Bleed Size 7”W X 10 9/16”

·        Cover Trim Size 6 5/8”W X 10 3/16”H

·        Cover And Inside Page Size 6”W X 9”H (Live Area – No Bleed)

·        Cover And Inside Page Size 7”W X 10 9/16”H (Bleed)

·        32 Page Spines Are Saddle Stitched

·        Wrap Around Covers And Inside Page Size:

·        Bleed Size 14”W X 10 9/16”H

·        Trim Size 13 1/4”W X 10 3/16”H

PERFECT BOUND BOOKS  

·        Cover Bleed Size 5 1/4”W X 6 15/16”H

·        Cover Trim Size 4 7/8”W X 6 9/16”H

·        Cover And Inside Page Size 4”W X 6”H (Live Area – No Bleed)

·        Cover And Inside Page Size 5 ¼”W X 6 15/16”H (Bleed)

·        Perfect Bound Spine

·        Spine For 96 Page 5/32”

·        Spine For 192 Page 9/32”

·        Wrap – Around Cover And Inside Page Size:

·        Bleed Size 10 1/2’W X 6 15/16”H

·        Trim Size 9 3/4”W X 6 9/16”H Plus Spine Width According To Number Of Pages.  See Size Above.

FILM SPECS (FOR ALL COVERS AND INSIDE PAGES)

·        120 Line Screen

·        Right Reading

·        Emulsion Down

·        Negative Film

·        Maximum 260% Density

·        Black Type Should Overprint (No Background Color “Dropouts”)

·        Bleed 3/16”

·        Maximize Trapping (Text Pages On 30# Newsprint)

·        2, 3 or 4 Color Type Should Not Be Under 6 Point

GENERAL ELECTRONIC PREPRESS GUIDELINES

1.      Send us a copy of your files, never send the original.

2.      When you send us a transport media, be sure that it is properly labeled with company name, contact name, phone number and job name.

3.      Only files to be imaged are on the supplied media.

4.      Give the file a unique name (reference Page Number and Job Name).  Give a different name for revised files to avoid confusion, (e.g. filename.rev2).

5.      All elements used in the creation of the document must be grouped with the document file and placed in a separate folder or directory on the disk.

6.      For correction send us only the files that need to be changed.

7.      Laser proofs of the latest version must be supplied with your disk.  This proof should show all the elements to be printed.

8.      The proof indicates the bleed, trim and folds marks.

PRINTING PAGE SPECIFICATION REQUIRED:

(if you do not use our layout)

1.      Document printed size

2.      Trim size

3.      Bleed size (minimum 1/8” = 0.125”)

4.      Minimum margin requirement (1/4” = .25”)

5.      Placement of cropmarks and fold marks

FONTS:

1.      We use the Adobe library.

2.      If you are using another font library, please let us know.  A test page should be performed to ensure that these fonts will process properly.

3.      The fonts needed for imported illustration such as logos, charts and graphics also have to be supplied.  We recommend that you outline these texts to eliminate any problem with font used in imported illustrations.

4.      Do not use stylized fonts in your document.

COLORS:

1.      Color to be printed as “process” must be checked to be sure the process button is ON.  If you have used spot color, verify the setting.

2.      Unused colors have been deleted from the color palates of both the illustrator files and the page layout file.

3.      Custom marks (fold, register, crop) have been assigned a registration color of 100C, 100M, 100Y and 100K

SCANS/IMAGES:

1.      Input scan resolution has a final image resolution of 1.5 to 2 times the screen ruling (including output factor.)

2.      Scanned images have been cropped and rotated prior to placement within the page layout document.

3.      Color images scanned by the customer must be converted from RGB to CMYK prior to placement in the document.  We recommend using the EPS JPEG compression from Photoshop.

4.      The UCR setting should be at 260.

5.      Do not use the screening or picture option with Photoshop and Freehand.

PAGE LAYOUT:

1.      Bleed size minimum 1/8” = .125”

2.      Safety clearance minimum 1/4” = 0.25”

3.      Extraneous page elements placed on the pasteboard have been deleted.

4.      QUARKXPRESS should be the software for the page layout.

 

2003 ADVERTISING RATES

Rate Card #7

Inside Page  4 - Color