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·
Most popular participatory sports for Archie readers are: Bicycling (68.4%), running (61.1%), and
basketball (52.2%). Baseball was
fourth (47.7%). ·
84% listen to recorded music, acquiring
almost seven CD’s and cassettes a year. ·
74.3% play electronic video games. ·
The average Archie
reader goes to 15.6 movies a year. ·
61.75 own prerecorded video cassettes and
acquire an average of over five a year. ·
On average, Archie
kids earn or receive an allowance of almost $20 per week and spend more than
$450 million a month. ·
Parents reported their kids influenced them
to buy specific brands of breakfast cereal (72.8%), candy (59.1%), frozen
desserts (54.2%), cookies (51.65), non-carbonated soft drinks (48.9%),
carbonated soft drinks (47.4%), crunchy snacks (43%), etc. ·
92% of parents rate Archie
“good” to “excellent”. Source:
2001 Simmons Reader’s Survey ADVERTISERS
ARCHIE COMICS ADVERTISING GROUP
Send all
material and/or correspondence to: ARCHIE
COMIC PUBLICATIONS, INC. 325 FAYETTE
AVENUE, MAMARONECK, NY 10543-2318 Attn.
Victor Gorelick
Email: vicg@archiecomics.com Phone:
914-381-5155
Fax: 914-381-2335 SPECIFICATIONS FOR SUPPLYING
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32 Page Spines Are Saddle Stitched ·
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Trim Size 13 1/4”W X 10 3/16”H PERFECT
BOUND BOOKS ·
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Cover And Inside Page Size 4”W X 6”H
(Live Area – No Bleed) ·
Cover And Inside Page Size 5 ¼”W X 6
15/16”H (Bleed) ·
Perfect Bound Spine ·
Spine For 96 Page 5/32” ·
Spine For 192 Page 9/32” ·
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2003
ADVERTISING RATES Rate
Card #7 Inside
Page 4 - Color
...Rates
for Inserts and Custom Comic Book publishing are available * *
contact Michael Silberkleit : 914-381-5155 ext. 213(Phone) /
914-381-2335(Fax) E-mail
- mikes@archiecomics.com ARCHIE
COMIC PUBLICATIONS, INC. FACT
SHEET
ARCHIE
– THE BRAND ARCHIE
Image: ARCHIE
is a positive force; wholesome, non-violent entertainment in the role of the
clean-cut, “typical American Teenagers” we all wish teenagers were… The
ARCHIE property is “hot” because of the current resurgence of family
values and the desire of parents to find good, wholesome and safe
entertainment for their kids… ARCHIE
and his pals are believable; that’s why they receive thousands of letters
per week… ARCHIE
National Cause Related Promotions: ARCHIE
and his pals have appeared on 1.5 billion milk cartons and trading cards
urging children not to take drugs and increasing public awareness about
missing children… ARCHIE
and his pals also regularly convey public service messages, such as the
“Fight AIDS through Education” campaign… ARCHIE
Marketing Promotions: ARCHIE
and his pals continue to be involved in special promotions with high
visibility, including crossovers with Club Med, Radio Shack, Burger King,
Chase Manhattan Bank, SNET and Camp Fire Boys & Girls… ORE
IDA gladly agreed to join ARCHIE in a joint promotion to benefit UCP; almost 8
million ORE IDA Tater Tots products were shipped nationwide, supported by
in-store POP materials and a Sunday supplement newspaper advertisement in
newspapers with a total circulation of 41.3 million… ARCHIE
comics’ customized comics have provided major exposure to untold businesses
and organizations, Radio Shack, the FBI, General Foods, The Household
Hazardous Materials Programs of the Cities of San Diego and Chino and
Alcoholics Anonymous just to name a few… ARCHIE
Licensing: Hundreds
of ARCHIE licensed products have been marketed over the years, from dolls to
cereal box and other food promotions (exemplary of the latter category are
Post Cereals and Welch Jams)… ARCHIE Entertainment Projects: ARCHIE and his pals have achieved tremendous exposure and popularity down through the years as a result not only of their appearance in ARCHIE Comics, but also their appearance in a worldwide syndicated newspaper strip, which reaches millions of people each week, particularly throughout middle America, in a way few comic properties do… ARCHIE
and his pals’ series of animated television shows, which were constantly
among the top ten when they originally aired, are continuously seen in
reruns… The JOSIE AND THE PUSSYCATS animated shows, based upon the JOSIE property which also is from the ACP stable, is a popular show on the cartoon network… A JOSIE AND THE PUSSYCATS Live action feature film starring Rachel Lee Cook was released by Universal Pictures in 2001… DIC has produced the Archie’s Weird Mysteries animated shows for TV… The ARCHIES studio band had two gold records: “Jingle Jangle” and the number one song of 1969, “Sugar, Sugar” and interest has been expressed by several organizations to revive the ARCHIES group… Music from the animated ARCHIE shows has been re-released by MCA Records… An NBC prime-time live action movie of the week showcased ARCHIE and his pals and the movie has been released on video… Regular references are made to ARCHIE and his pals in popular motion pictures (e.g., Mallrats, Then and Now and Shawshank Redemption), in TV sitcoms (e.g., Seinfeld and Third Rock From the Sun) and in TV game shows (e.g., Jeopardy and Trivial Pursuit)… There
is considerable interest in exploitation opportunities for the 136 animated
ARCHIE and SABRINA animated episodes that are 50% owned by ACP, distribution
of a number of which is possible by ACP directly… ARCHIE Demographics: ARCHIE and his pals are known and loved by kids, parents and grandparents… ARCHIE Comics are parent-approved reading; it is for this reason that ARCHIE Comics are among the top selling comics at retail supermarkets where parents readily buy them for their kids… Archie Comics are most kids’ first true reading experience… While the sales of super hero titles are currently lackluster and that segment of the comics industry is momentarily stagnant, ACP remains a stable company… If success can be measured by longevity, then ACP is quite successful indeed; it is one of only two comic book publishers that has published continuously since inception in 1939… ACP comics continue to be the leading teenage humor comics, i.e., for all intents and purposes, “owning” this genre worldwide… Compared to other comic publishers whose audiences are primarily male, ARCHIE Comics are read and enjoyed by males and females alike… ARCHIE Comics’ young audience spend over an hour a day reading comics and they read each ARCHIE Comic they buy nearly five times… ARCHIE Comics have a growing audience of adult readers and collectors in addition to kids… WWW.ARCHIECOMICS.COM is driven by families and in particular by families with children between the ages of 6-12, which is precisely the ARCHIE audience and ARCHIE COMICS ONLINE is a leader of that growth… Yahoo
has featured ARCHIE and VERONICA on the cover of Yahoo Magazine and on the
Yahoo website. ARCHIE Online: ARCHIE’S
website www.archiecomics.com receives 15 million hits a month.
This is a very active website visited by kids and adults who love and
grew up with ARCHIE and his pals. There
are games, comics, maps of Riverdale and much more to keep fans coming back
day after day. ARCHIE Impressions: The “Love Showdown” storyline, wherein the eternal ARCHIE Comics love triangle was thrown off course as ARCHIE was forced to choose between BETTY and VERONICA, showed how ARCHIE and his pals can capture the attention of the news media everywhere, as reports on it appeared in newspapers with total circulations of over 100 million and untold mentions of it on radio and TV reached millions more… ARCHIE Comics are published in a dozen different foreign languages… ACP publishes over 30 different titles per year, over 20 issues per month, based upon the antics of ARCHIE and his pals, not to mention a 7-time pass-along rate… In fact, more comics based upon the antics of ARCHIE and his pals are sold each month than any other comic title (including super hero titles)… ARCHIE Comics’ digests appear in the same retail check out racks in supermarkets as TV guide and other top selling national magazines, gaining ARCHIE and his pals far superior exposure to that achieved by other comic properties… Advertisers (such as Hersheys, Quaker Oats, ABC, NBC and CBS TV Networks, Cartoon Network, Sega, Nintendo, Disney, Lisa Frank and General Mills just to name a few) know that ads in ARCHIE comics will be seen by millions of children from ages 6 through 12; children who influence their family’s food, toy and entertainment purchases… ARCHIE and his pals are a multimedia force which continue to receive untold exposure… As
an indication of the renowned nature of the ARCHIE, JUGHEAD and VERONICA
characters, their names were selected for the search engines utilized on the
Internet… ARCHIE Excitement is Building: Don’t
miss out on your chance to be a part of it!! ARCHIE
AND FRIENDS Archie
Andrews Archie
Andrews, everyone's favorite teenager from Riverdale, is generous,
well-mannered, but extremely impulsive. It
is this impulsiveness that usually gives him cause for regret as he enters in
and out of teenage dilemmas. One
of the most important characteristics of Archie is his susceptibility to the
feminine charm. For more than 60
years, he has been caught in the middle of one of America's most famous love
triangles between Betty and Veronica. His
adventures in trying to choose one of the two have always gotten him into
trouble. Jughead
Jones Jughead
Jones is Archie's best friend. His
real name is Forsythe; however, Jughead seems to fit his personality better. He, along with his famous dog, Hot Dog, are constantly
joining Archie in his misadventures. Jughead
is well known for his favorite activities: eating, sleeping and eating again.
Whether it be hamburgers, hot dogs or pizza, Jughead won't be found
without food nearby. It is then
that he is at his happiest! When
not eating or helping Archie out of a mess, he has been seen hiding from
Ethel, who is constantly seeking his affection. Betty
Cooper Betty
Cooper is your average small-town girl, wholesome, sweet and extremely devoted
to Archie. Unfortunately, the
beautiful blond teen often has to play second-fiddle to Veronica and her
schemes to win Archie's love. But
through it all, Betty remains completely unaffected and loyal to Archie.
She is very intelligent, hard working and continues to challenge Archie
as he must choose which girl he really wants. Veronica
Lodge Veronica
Lodge -- gorgeous, sophisticated, and very RICH -- has no problem with the
boys, except maybe Archie. She is
forever trying to win over Archie's heart and will stop at almost nothing to
prove to him that she's the right choice. The sexy brunette is very conceited,
usually fickle and extremely flirtatious; whether using her money or her
looks, some day she hopes to obtain the one thing she can't buy, Archie. Reggie
Mantle Reggie
Mantle is the ultimate wiseguy, always looking to pull a fast one over on
someone, usually Archie. Reggie
is very handsome and an all-around athlete.
He believes that he is the best at everything.
Reggie is Archie's arch-rival in almost every endeavor, especially
where Veronica is concerned. He
may outsmart Archie with his tricks, but neither of them ever seem to win in
the end! ARCHIE'S
SUPPORTING CAST Mr.
Weatherbee Mr.
Weatherbee is the principal of Riverdale High School.
His short-temper leaves very little patience for Archie and Jughead's
recurring pranks. Ms.
Grundy Ms.
Grundy is well known as Archie's teacher at Riverdale High.
She tends to be strict, but underneath it all she is a good-natured
person. Big
Moose Big
Moose is the muscle-head of the crowd. Moose
and his girlfriend, Midge, are very caring people, always ready to help
friends in need. His character came to public notice when readers found out he
suffered from dyslexia. Dilton
Doiley Dilton
Doiley is Riverdale High's intellectual genius and number-one whiz kid.
Most of the time his inventions fail, but they become more elaborate
each time. Ethel Ethel's
favorite hobby is trying to win the heart of Jughead. She will stop at nothing
to win over his heart even though his true love seems to be food. Jellybean Jellybean
(Forsythia) Jones is Jughead's baby sister.
She gained national media attention as she was the first Archie
character to be born in 50 years. Pop
Tate Pop
Tate is the owner of Pop's Chok'lit Shoppe, Archie and his friends' favorite
hang-out. With a smile on his
face, Pops is always there to listen and support the kids through their trials
and tribulations. Chuck
Clayton Chuck
Clayton and his girlfriend, Nancy, are two classmates of Archie.
Chuck is very creative and aspires to be a world-famous cartoonist. Mr.
Lodge Mr.
Lodge is Veronica's very wealthy father.
He does not support his daughter's flirtation with Archie.
It seems every time he turns his back, Archie has done something to
disrupt his personal and professional life. ARCHIE
COMICS FINDS FORMULA FOR SUCCESS AND STABILITY "When
people think of Archie, it is about families sticking together, school being
fun, teachers being goofy and friendships that are important. It's
the way we all would like it to be." --
Victor Gorelick, editor MAMARONECK,
N.Y. -- Archie Comic Publications, Inc. has published comic books for 60 years,
and its formula for success is simple -- change without changing.
Michael Silberkleit, chairman and co-publisher, and Richard Goldwater,
president and co-publisher, have made the company a stable force in the volatile
comic book publishing industry. According
to Silberkleit, much of the company's success is attributed to an ability to
keep their comic books up-to-date, without compromising the core values
expressed by their characters. "Archie
Comics has been a part of Americana for six decades," said Goldwater. "The future remains in values that were established in
the past. We have always built our
comic book titles around relationships, family, innocence, honesty, romance and
fun. "This
plan has led to a safe and entertaining product that parents can comfortably buy
for their kids," Silberkleit added. Archie
Comics is the only family-owned and independent publisher in the industry.
Goldwater's and Silberkleit's fathers formed the comic book publishing
company, MLJ Magazines, in November 1939. MLJ
Magazines was named after its three founders, Maurice Coyne, Louis Silberkleit
and John Goldwater. Archie was
first introduced in comics in December 1941, and the company adopted the name of
its flagship character in 1946. Today,
Michael Silberkleit and Richard Goldwater provide millions of loyal fans across
the country with more than 25 Archie Comics titles published each month. According
to Goldwater, the first step for the company is to always emphasize that the
stories are appropriate for today's youth. "These
characters are not stuck in the fifties. Throughout
the decades we have changed with the times -- clothing, cars, computers -- as
well as issues, such as drugs, war and violent crimes.
All is lost if the kids don't relate to the characters." Archie
and his peers have always remained contemporary to the times in which their
stories were published, always sporting the latest fashion, verbalizing with the
most current teenage slang, and participating in the trendiest pastimes. Relating
to the character is what first spurred the creation of Archie.
Amidst the dawn of superheroes, John Goldwater was determined to develop
an everyman, an average person, the reader could identify with. Archie
Comics' blueprint for longevity will always start with the loveable characters
of Archie, Jughead, Betty, Veronica, Reggie and friends.
In addition, the company has also created and produced Sabrina the
Teenage Witch and Josie and the Pussycats.
In
addition to millions of children, Archie Comics has made an impression on
mainstream entertainment. The most
successful television shows in the `90s revolve around sentiments similar to
those Archie Comics established, e.g., Happy Days, Wonder Years, Saved By The
Bell and Beverly Hills 90210. Archie Comics is America's leading teenage humor-comics publishing company and is based in Mamaroneck, New York. FROM
THE GOLDEN AGE TO THE NEXT MILLENNIUM: A
Look at Archie Comics In
The Beginning It
was a time when you could buy a glass bottle of Coca-Cola for a nickel,
President Franklin D. Roosevelt was in the White House and the world was at war.
Humphrey Bogart and Clark Gable were on the big screen.
Comic books, a new form of entertainment, provided a medium for
super-heroes to battle the Axis powers. As
1941 drew to a close, comic readers were about to receive a powerful
how-do-you-do from a certain freckle-faced, red-headed kid. Comic
books first appeared in the 1930s as reprint compilations of newspaper comic
strips. It didn't take long before the early publishers of comic
books realized that if reprints of newspaper strips were popular, comic books
containing all-new stories and characters would be more popular.
During the late `30s and into the `40s, comic books flourished in what
was to be known later as the industry's Golden Age. Golden
Age comic books offered many awesome creations to a fantasy-thirsty public.
Many of these creations were of the super-hero genre, since America
sorely needed larger-than-life champions as freedom-inspiring symbols to help
combat Adolf Hitler's Third Reich menace. Comic
book titles proudly displayed numerous heroes thoroughly trouncing (much to the
applause of the reader) the Axis forces. The
Birth of MLJ Magazines In
1939, a new comic book publishing company was formed -- a company that would
later be the birthplace of a unique comic character that would last for more
than 50 years. This new comic book
publishing company, founded in November 1939, was called MLJ Magazines (named
after its three partners and founders -- Maurice Coyne, Louis Silberkleit and
John Goldwater). The company's
first title was Blue Ribbon Comics.
One month later, a second title, Top-Notch Comics, was introduced. In
January 1940, a third publication, Pep Comics, was introduced, and the
company continued to introduce a variety of adventure magazines throughout the
rest of that year and beyond. MLJ's
comics contained their own colorful battalion of costumed mystery men within
adventure-based titles. To this
day, Pep Comics #1 still stands out in the minds of most comic book
collectors as it introduced the industry's first patriotic super-hero, a
super-hero whose costume depicted the colors and design of the American flag.
This character was called the Shield.
What better American character than a G-man who dons a flag costume to
fight the Axis powers? Archie
-- America's New Teen Phenomenon While
MLJ continued to publish adventure comics to compete with the likes of Superman,
masked marvels and glorified G-men, its founders soon realized that in order to
continue to entertain the younger reader, and in particular the female reader,
they needed to pursue a new avenue of expression.
What the comic reader was missing was a taste of reality -- a reality
that demonstrated the oftentimes funny side of everyday life.
If there was a Superman, why not an "Everyman?"
An Everyman whom readers young and old could relate to. John
L. Goldwater, co-publisher of MLJ, was inspired by the era's popular Andy Hardy
movies that starred a young Mickey Rooney.
He was determined to develop an Everyman, an average person whom readers
could identify with. MLJ's partners
gave Goldwater an overwhelming seal of approval and encouraged him to bring his
concept to fruition. In
December 1941, MLJ Magazines, utilizing the talents of writer Vic Bloom and
artist Bob Montana, published a small, untitled six-page story.
Sandwiched in the middle of the hero-laden pages of Pep Comics #22, this
story introduced America's newest boyfriend.
Christened "Archibald Andrews" and requesting that you call him
"Chick," Archie was born. Joined
by his girl-hating, unusually named friend, Jughead, and the girl next door,
Betty Cooper, Archie embarked upon a series of adventures that marked the dawn
of an American institution. Following
his inception in Pep Comics, Archie was introduced as a regular,
supporting feature in MLJ's Jackpot Comics #4.
Soon after, new Archie characters were introduced in both Pep and
Jackpot, including rich and gorgeous sub-debutante Veronica Lodge, arch-rival
Reggie Mantle, and a whole host of characters and locations that provided the
backdrop for Archie's antics. The
combination of these characters' unique and varied personalities, classic
relationships with one another, their teachers and parents, and the locales they
frequented lead to the world of Riverdale, USA. The
Growing Popularity of An American Icon As
Archie's visibility grew, so did his popularity.
Readers demanded to see more and more of the redheaded youth's exploits,
and MLJ was ready to satisfy those demands.
The company started by increasing Archie's presence in Pep Comics. Pep Comics #36, 1943, proudly displayed Archie's first Pep
cover appearance. Until that issue,
Archie's name had never even been mentioned on a cover. Pep
Comics #49,
1944, unveiled the next increase in Archie's status as MLJ decided to give him
the lead story position within the magazine. Pep
Comics #51, 1944, showed Archie and his friends completely dominating the
cover (no super-hero) -- a change that was reflected on every Pep cover
thereafter. MLJ and its new wonder
boy were moving ahead at top speed. In
May 1946, the company adopted the name of its flagship character, and the
letters MLJ gave way to the newly christened Archie Comic Publications, Inc.
The new name coincided with a modification of the company's editorial
direction, which then concentrated primarily on the adventures of Archie and his
friends and less on super-hero tales. Following
suit, in the fall of 1946, Archie Comic Publications Inc. released Laugh
Comics, the second title specifically created to feature Archie and other
humorous characters. Finally, the
publishers released one more Archie-dominated title before the decade was over:
Archie's pal, Jughead. Keeping
Up With The Times In
the winter of 1949, Archie Comics #1 was released and was the first MLJ
title primarily dedicated to the adventures of America's typical teenager.
As the `40s yielded to the `50s, Archie and his pals continued to appeal
to young audiences. Archie Andrews
and his friends flourished into America's, and indeed the world's, most popular
teenage humor comic book characters. In
part, Archie's popularity and uniqueness stemmed from the fact that although the
times changed, Archie changed with them. Archie
and his peers have always remained contemporary to the times in which their
stories were published. They sport
the latest fashions, verbalize with the most current teenage slang, and
participate in the trendiest pastimes. And,
although Archie did indeed change, his hilarious misadventures always contained
the essence of the original concept -- the situations and problems he and his
pals faced were those that the reader could identify with, those adversities of
adolescence which had to be met and conquered.
Those eternal high school juniors were, and still are, America's typical
teenagers. That's
Entertainment Archie
grew outside of the print world and entered homes via a radio show from the `40s
through the `50s. He also appeared
in numerous live-action and highly-rated animated television productions from
the `60s to the present, a studio band with two gold records (is there anyone
out there who doesn't remember "Sugar, Sugar" and "Jingle,
Jangle"?), and a nationally syndicated newspaper strip that has run
continuously for the past 40 years. These
entertainment activities are just some reasons why Archie remains a household
name. Archie
In The `90s Michael
Silberkleit and Richard Goldwater, the sons of the original publishers, Louis
Silberkleit and John Goldwater, are the owners of Archie Comic Publications,
Inc. They continue to move forward
with this American institution. Archie
Comic Publications Inc. publishes more than 25 different titles each year, and
that translates into sales of over 16 million copies annually.
Archie Comics are distributed worldwide in the English language and are
also printed in eight other languages, in eight different countries.
Archie merchandise, everything from dolls to watches to T-shirts to
games, graces the shelves of stores everywhere. Educational
and Charity Relationships Although
the current Archie Comics plots are ever-contemporary, featuring activities such
as rollerblading, computer programming and dreams about the popular television
shows, the company's owners pride themselves on keeping Archie plots non-violent
and safe for children. In
the early `90s Archie Comics became the first comic book publisher to use soy
ink and print its comics with 100 percent recycled paper.
The company received national recognition and went on to create custom
environmental comic books for the cities of San Diego and Chino.
The company also produces a wide variety of custom comics for many other
businesses and agencies. Among them
are Radio Shack, Alcoholics Anonymous, the FBI, SNET and New York State.
In 1995, Archie Andrews was selected to be the official ambassador for
United Cerebral Palsy Associations (UCPA).
As UCPA's spokesperson, Archie has made public appearances and donated
comic books to those with cerebral palsy and other disabilities.
Archie Comics created a series of public service announcements that have
run in their comics and have been provided at no charge to other publications. The
company also participated in a spring 1996 promotion with Ore-Ida Foods in an
effort to raise more than $100,000 for UCPA.
For every two-pound and five-pound package of Tater Tots and Onion Tater
Tots purchased in March 1996, Ore-Ida donated two cents to UCPA.
The package featured Archie and his friends and a subscription offer for
Archie titles. For every
subscription received, Archie Comics donated 25 cents. For
60 years, the perennial love triangle between Archie, Veronica, and Betty still
exists, the meaning of the "S" on Jughead's shirt still remains a
mystery, and Archie is still running afoul into different adventures, much to
the heart-warming delight of a new generation of grateful readers, their
parents, and their parents' parents.
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