Roger Stern has done
everything you can do in comics, from fanzines, to editing. From writing comics
to writing novels about them. Stern was nice enough to take time out to answer
some questions from CBR's Rik Offenberger.
CBR News: Your first published work was with "Contemporary Pictorial
Literature." Can you explain CPL to our readers?
Roger Stern: Where to begin?
Once upon a time there were these amateur-produced magazines about comics
(and before them, about science fiction) called fanzines. They were mainly
produced as a labor of love, because there certainly wasn't much monetary profit
involved. Fanzines came in all shapes and sizes, from tabloid to mini-comic.
CPL was at the smaller end of the spectrum -- only 5.5" by 8.5", a little
taller than "Readers Digest" or the old "TV Guide" - and ran about 32-36 pages.
It was a mix of articles, art, interviews, and stories by people like John
Byrne, Tony Isabella, Don Maitz, Larry Brnicky, Bob Layton, and yours truly…all
devoted to our love of comics.
Of course, fanzines live on today in the form of "Alter Ego," "The Jack Kirby
Collector," "Back Issue," and other such high-quality magazines.
CBR: How do you get your work noticed in a fanzine?
Stern: Do you mean today? I couldn't tell you.
Back then, my day job involved writing commercial copy, and in my spare time
I was helping Bob Layton produce CPL. One of the ways I helped was by writing
little essays and, later, comic strips. Once they were published, the readers
were the ones who took notice…and luckily they liked my writing, so I got to
produce more.
CBR: How did this lead into Charlton Comics?
Stern: Those of us working on CPL had a lot of affection for the
Charlton Comics of the 1960s - especially those produced by Mssrs. Ditko,
Giordano, Aparo, Boyette, et al - and the later comics that Nick Cuti and Joe
Staton were creating. We eventually devoted a double-sized issue of CPL to a
folio of illustrations and articles about the Charlton characters. And that led
to editor Bob Layton getting Charlton's blessing to produce the "Charlton
Bullseye" fanzine.
CBR: Your first published comics story was a Steve Ditko "Captain
Atom" story. As a newcomer, how did you get to work with Steve Ditko?
Stern: Well, I didn't really work with Ditko. He had already plotted
and penciled that story for the "Captain Atom" comic book. It was still on the
shelf at Charlton and they turned it over to Bob. And then Bob turned it over to
me to script because 1) at the time he didn't know how to contact Dave Kaler who
had been the previous "Captain Atom" writer, and 2) he could pay me in back
issues of CPL.
And here's the interesting thing about that story: there was no written plot.
All I had to go by were the penciled pages. But, you know, those pages were all
I needed. It was Ditko! The storytelling was so great, you could tell exactly
what was going on. I just wish I could go back and rewrite it now, knowing what
I've since learned about the craft of writing.
I did eventually meet Ditko at Marvel, and even wound up working with him for
real. He drew an "Avengers Annual" that I wrote. And I scripted the first few
issues of his "Speedball" series.
CBR: How did CPL, lead you to "Foom" at Marvel?
Stern: The late Duffy Vohland, who had also worked on CPL, recommended
me to Tony Isabella, who was then the editor of "Foom." Tony knew of my writing
from his own fanzine days, and asked me write a couple articles. Those were well
enough received that I was asked to write more.
CBR: Marvel was trying to create an in-house fanzine. What were the
differences working on a fanzine on your own and at Marvel?
Stern: Actually, Marvel already had started "Foom," at first under the
auspices of Jim Steranko, and later under the direction of Marvel's editorial
bullpen. And I wasn't at Marvel when I first started writing for "Foom" (that
came later); I was still living and working in Indiana.
The only real difference was that I was writing solely about Marvel
characters for "Foom."
CBR: You started at Marvel as an assistant editor. What does the
assistant's job involve?
Stern: At the time, my job involved proofreading letters pages and
selecting stories to be reprinted. I couldn't tell you what an assistant
editor's job entails these days. It probably varies with each office and each
individual.
CBR: Eventually you were the editor on John Byrne's and Bob Layton's
comics. How was this different than working with them on CPL?
Stern: Well, for one thing, we were all getting paid. Aside from that,
the major difference was that on CPL I was really just one of the gang. When I
was an editor at Marvel, I was in charge of getting the books produced on time.
I had to be the one to bug freelancers about deadlines. Not that I ever had that
problem with John or Bob.
CBR: You wrote the "Hulk" at the time that Lou Ferrigno was the Hulk
on television. What type of impact did this have on the way you handled the
Hulk?
Stern: There was really very little impact on the way I wrote the
stories. I was following the continuity that had begun with Stan Lee and Jack
Kirby and been developed by the dozen or so writers and artists who had followed
them.
But the existence of the Hulk television show undoubtedly helped sales of the
comics. They didn't splash that "Marvel's TV Sensation!" banner across the
covers just because they thought it looked nice.
CBR: The "Hulk" television show was patterned after the Fugitive,
while the comic version was more like Dr. Jekyll and Mr. Hyde. Was there any
push by Marvel to include more of the television-like elements, making the Hulk
less verbal?
Stern: No, not at all. In fact, I was usually too busy to watch the
series. VCRs weren't that common at the time. I did see the first couple of
made-for-television movies, and they weren't bad, considering the limited
special effects. As I recall, the writing and acting were pretty good. But I was
working in a different medium and my special effects were unlimited -- all I had
to do was ask Sal Buscema to draw the Hulk ripping into a skyscraper, and there
it was!
Still, as I said, the fact that the Hulk was on TV certainly helped his
recognition factor. Years after my run on the "Hulk," I met Lou Ferrigno on the
convention circuit and thanked him for helping boost sales on my first major
series.
CBR: You had a long run on "Doctor Strange." What made this character
interesting to you?
Stern: He was the first comics character who really had me accepting
the concept of "magic." That was mainly thanks to Lee and Ditko. Their work got
me to buy into Doc's world. Plus, he and Tony Stark were the first comics heroes
I'd ever encountered who had moustaches.
CBR: Why do you think that Marvel has had difficulty maintaining an
ongoing "Doctor Strange" series?
Stern: The good Doctor is not a slam-bang super-hero, so right off the
bat he's very different from the majority of the Marvel characters. And most of
the Marvel heroes have science-based (or pseudo-science-based) origins. Despite
its early pulpish feel, "Doctor Strange" has generally been a much more esoteric
strip, far removed from the other Marvel heroes...and some creative teams have
tried to pull it even farther away.
CBR: You had a memorable five year run on the "Avengers " Tell us how
you got the original assignment?
Stern: I got the assignment by asking for it. In those days, there was
no lengthy proposal process to go through. Usually an editor just asked a writer
to take on a title, or the writer approached the editor. I had heard that there
was going to be a vacancy on the "Avengers ," so I called Mark Gruenwald and
threw my hat in the ring. That was the first time that I had actively asked to
write a particular title at Marvel, and I was lucky enough to get it. .
CBR: What do you see as the differences between the Avengers and all
the other comic book super hero teams?
Stern: The Avengers is an organization with a charter and by-laws and
the whole nine yards…as opposed to the Fantastic Four, which is sort of an
extended family, and the X-Men, which started out as a school before turning
into a support group or an underground movement or whatever it is these days.
The Avengers was founded by individual heroes who had united against a common
threat, and saw the advantages of joining in a more formal basis. And, of
course, no matter how many times their roster changed, they remained Earth's
Mightiest Heroes.
CBR: With a roster as large as the Avengers how would you decide who
should be on the team at any given time?
Stern: A lot of that was out of my hands. I would have been happy to
have Captain America, Iron Man, and Thor as regulars, but their own titles came
first, and they were often off-limits to me for months -- sometimes years, it
seemed -- at a time. It was more a matter of seeing who was available and
putting together interesting combinations of heroes.
CBR: What was it like to return to the "Avengers," all those years
later in "Avengers Forever?"
Stern: That was a lot of fun. Luckily, Kurt (Busiek) had already
assembled a great team of Avengers from various points in time. And, of course,
he did all the heavy lifting.
CBR: Any chance we will see more Avengers work from you in the future?
Stern: I would never say never…but I haven't followed the book in some
years. I hear that some radical changes have been made to the team. If asked, I
would have to see if I liked what had been done, and what I would be allowed to
do with the book…if I still wanted to write it. I wouldn't want to take on the
assignment just for a paycheck.
CBR: You had a very well received but short run on "Captain America."
What cut it short?
Stern: Changes in editorial procedures and a few misunderstandings
brought on by a lack of communication. But it was fun while it lasted.
CBR: You worked on both "Amazing Spider-Man" and "Spectacular
Spider-Man." What was it like to work on Spider-Man?
Stern: Great, great fun, though a little intimidating at first.
Spider-Man was the first Marvel character who really caught my attention as a
reader.
CBR: Were the stories for "Amazing Spider-Man" handled different then
"Spectacular? "
Stern: Not really, no. I just continued on the way I'd been writing.
What was different was that, by the time Tom DeFalco asked me to become the
writer of "Amazing," I was a little more experienced and confident. And I had
John Romita Jr. to draw my stores on a regular basis! What could be better?
CBR: You co-created the Hobgoblin with John Romita Jr.. How much
freedom were you given to create new characters?
Stern: I had as much freedom as I wanted. Marvel was happy to have the
new characters, and they even started granting creators' royalties to writers
and artists. Whenever there's a new Hobgoblin toy, for instance, JRjr and I see
a little money…eventually.
CBR: You had been exclusively at Marvel from 1975 until 1988 when you
left Marvel for DC. Why did you leave?
Stern: I was fired from the Avengers, and with the exception of Jim
Salicrup, no Marvel editor would return my calls. Jim very kindly offered me a
Spider-Man assignment, but Peter Parker had just gotten married to Mary Jane
Watson, which was -- I thought then, and still do - just a terrible move that
ignored every good thing that had been developed for both characters.
And since Marvel wasn't about to let me write a story where they both woke up
and discovered that it was all a bad dream, I accepted an offer of work from DC.
CBR: You worked on some of the most important Superman stories of the
day. How did the "Death of Superman" come about?
Stern: That came about because management wanted us to extend Clark's
and Lois's engagement.
In 1992, all of us Superman writers and artists showed up at our annual story
conference -- we called 'em Super-Summits -- thinking that we were going to plan
a wedding for "Superman" #75. But Warner Brothers had gotten a go from ABC to
produce a new television series that became "Lois & Clark." And Warners -- DC's
big daddy -- didn't want us to marry Lois and Clark before they did on TV. So,
we had to come up with something else.
And that something else was the "Death of Superman." I could go on and on
about how we came up with the idea, but it's already been covered in print many
times over.
CBR: How did you end up writing the novel, "The Death and Life of
Superman?"
Stern: That was thanks to Mike Carlin, who thought that it would be
best to have someone on the inside, someone already familiar with the story,
write the novelization. He suggested me to the appropriate people. I said,
"Yes," and thence began four-and-a-half months of intensive writing.
CBR: Are there any other novels on the horizon?
Stern: Besides the three I've already written? ["Smallville: Strange
Visitors" was published by Warner Books in 2002, "The Death and Life of
Superman" was re-released in a special edition by Barnes & Noble Books in 2004,
and "Superman: The Never-Ending Battle" was published by Pocket Books just this
year.] I have ideas for several novels taking form in the back corners of my
subconscious, but nothing I can talk about just yet.
CBR: You helped bring the Atom back into the mainstream DC Universe.
Was this an idea you pitched or did DC come to you and ask you to bring him
back?
Stern: The latter. After the "Sword of the Atom" miniseries and a few
specials, I was asked to come up with a way to bring the Atom back as more of a
super-hero.
CBR: Why did you leave the series in less than a year?
Stern: Wasn't it exactly a year? I wrote the "Secret Origins" story
and the first eleven issues, and there were two more that I plotted with my
youthful protégé Tom Peyer. Yeah, had to have been at least a year.
Anyway, I left the Atom in Young Master Peyer's capable hands to concentrate
on "Superman" and to the "Starman" book that I'd co-created with Tom Lyle.
CBR: After working on the Atom, do you think he is one of those
second-string heroes that is a great team player, but not strong enough to carry
his own title?
Stern: Not at all. With the right approach, the right creative team,
and a decent amount or promotion, I think the Atom could easily be a star
character. But then, that's the case with most characters.
CBR: You created a new version of Starman, how did this come about?
Stern: I got a call one day from Mike Gold, who was then an editor at
DC, asking me if I was interested in writing a new series. He told me that DC
wanted to launch a new "Starman" series, and encouraged me to start with the
name and go from there.
CBR: Why did you separate the new Starman from any connection to the
previous Starmen?
Stern: That was the way my editors wanted it...at least, at first.
CBR: What brought you back to Marvel?
Stern: Tom Brevoort and Glenn Greenberg. Those two guys were after me
for months to write a book for them. They first approached me when they needed a
new writer for the "New Warriors," but the book had been around for over four
years at that point, and I'd never read it. Then they offered me a new title:
"Untold Tales of Spider-Man." I was intrigued by the idea, but told them that I
thought Kurt Busiek would be a better choice, as he'd already researched that
era for Marvels.
Eventually, they pulled me in with "Marvel Universe." But, alas, that book
wasn't as successful in the United States as it was in Europe.
CBR: How did "Lost Generation" come about?
Stern: That series grew out of a long string of conversations between
John Byrne and me. We would occasionally talk about "Marvel Time," which is the
concept that everything that's happened in the Marvel Universe since the origin
of the Fantastic Four took place in the last ten years. And since "Fantastic
Four" #1 was originally published in 1961, that naturally meant the gap in time
between '61 and 10-years-ago kept growing. The gap was over thirty years by that
point. After a while, it occurred to us that a whole generation of super-heroes
could have come along -- and disappeared -- within that gap. The more we talked,
the more heroes we came up with. And Marvel liked the idea enough to have us
produce a 12-issue series about them.
"Lost Generation" was a lot of fun. I'd like to revisit those characters some
day.
CBR: How did you end up scripting "Iron Man?"
Stern: That was at Kurt Busiek's instigation. He was going through a
spell of ill health, and needed someone to lend a hand on "Iron Man" and
"Avengers Forever." We tag-teamed the plots, then I scripted "Iron Man." It was
a similar deal on "Avengers Forever" -- only there, Kurt handled the scripting.
CBR: You have written a large number of scripts alone, but you have
also co-written with Len Wein, John Byrne, Kurt Busiek, and even your wife
Carmela. Do you prefer to collaborate or write alone?
Stern: Well, unless you're a writer/artist, in comics you're always
collaborating with someone. I think that it really all depends upon the
assignment. I've enjoyed writing on my own and I've enjoyed my collaborations.
I've been lucky in having the opportunity to work with both more seasoned
writers and talented newcomers. I know that I've learned things from each
experience, and that's helped me grow in my own writing.
CBR: What do you do when you aren't writing comics?
Stern: These days, I'm usually looking for my next assignment. If you
know anyone who's hiring, let me know.