ARCHIE COMICS ENTERTAINMENT NAMES
STEVEN R. HERMAN VICE PRESIDENT, LICENSING

Licensing Executive To Helm Licensing & Merchandising For
Globally Renowned Archie Brand

 

New York, NY (July 14, 2003) - Archie Comics Entertainment, LLC has appointed Steven R. Herman as Vice President, Licensing.

In the newly created position, Herman will oversee all licensing and merchandising activities for the company's world-renowned cast of characters, including
Archie, Betty, Veronica, Jughead and their Riverdale friends, Sabrina the Teenage Witch, Josie and the Pussycats, Katy Keene and The Mighty Crusaders.

Herman joins a management team that includes CEO Chuck Grimes, Allan Grafman, President and Co-Chairmen Michael Silberkleit and Richard Goldwater (members of the founding family of the venerable Archie brand) and Greg Battersby.

Said Grafman: "We are delighted to announce the appointment of Steve Herman to Archie Comics Entertainment. Steve is a highly respected licensing industry executive whose efforts have played a vital role in the success of many of the biggest brands in entertainment. This represents our first step as we bring to life the renowned characters that populate the world of Archie through a series of comprehensive licensing programs. We look forward to benefiting from Steve's vast experience and expertise as he takes a lead role in expanding the Archie brand into all areas of licensing and merchandising."

A veteran licensing executive, Herman brings more than 20 years of industry experience to his Archie Comics Entertainment position. Prior to joining Archie Comics Entertainment, Herman served as Executive Vice President for Art Merchandising & Media and as Vice President & General Manager for Parachute Consumer Products, where he was responsible for managing the licensing program for the popular "Goosebumps" book series.

Prior to guiding the successful licensing program for "Goosbumps," Herman served as Vice President of Worldwide Licensing for Hearst Animation Productions and Marvel Comics Entertainment. Herman has also consulted with such industry-leading companies as Marketing Equities International, Inc., IMG (International Management Group), Balmur Entertainment (Canada), Merchandising Muenchen (Germany), American Champion Entertainment, and Evening Sky Productions. He began his licensing career in 1980 with Hanna-Barbera Productions. A past treasurer of the Licensing Industry Merchandisers' Association, Herman is an Honors graduate of George Washington University, where he received his B.A., degree in Psychology.

The ultimate teenage hero, Archie first appeared in a comic book published in 1941. More than 60 years later, Archie and his friends remain a staple of entertainment for readers the world