ARCHIE COMICS AND DISNEY INTERNET GROUP FORGE
PROMOTIONAL ALLIANCE

Cross-Promotion To Drive Archie Readers To Disney.com And
Disney Web Site Visitors To Archie Comics And ArchieComics.com

Westchester, NY/Los Angeles, CA, February 16, 2004 - Archie Comics and Disney Internet Group - two perennial brands in children and family entertainment - have joined forces to cross-promote their respective Web sites, publishing and video game launches.

Kicking off this month, the two companies will feature dedicated informational content and click-through options within their Web sites. In addition, Disney Internet Group and Archie Comics will devote online and comic book advertising space as part of the cross promotional campaign.

Said Allan I. Grafman, President of Archie Comics Entertainment: "It is an objective of ours to create affinity relationships with media companies reaching similar demographics. Because Disney Internet Group and Archie Comics share a common target market and entertainment values, our association represents an ideal cross-promotional partnership."

About Archie Comics Entertainment

The ultimate teenage hero, Archie first appeared in a comic book published in December, 1941. More than 60 years later, Archie and his friends remain a staple of entertainment for kids the world over with timeless tales of the trials, tribulations and triumphs of teenagers. Role models to millions, Archie, Betty, Veronica and Jughead have come to represent the fads, fashions and attitudes of contemporary youth. In addition to entertaining their legions of fans, Archie and his friends have also been acclaimed for their tackling of important social issues, including alerting teenagers to the dangers of drugs, alcohol and smoking.

Established in 2003, Archie Comics Entertainment is the entertainment, licensing and promotional representative for the renowned character properties Archie, Betty, Veronica, Jughead and their Riverdale friends, Sabrina the Teenage Witch, Josie and the Pussycats, Katy Keene and Mighty Crusaders including The Web. With offices in metro New York, Archie Comics Entertainment is involved in the development, production and worldwide distribution of original projects for television, film and home video, music, live events and the Internet as well as represents the licensing and merchandising of its enduring brands across all global markets. Archie Comics Entertainment is on the Web at www.archiecomics.com.