Nostalgia Ventures Launching Classic Archie Animated
DVD and VHS Programming Series

New York, NY/Carlsbad, CA (July 20, 2004) - Archie Comics Entertainment, LLC, the entertainment and licensing affiliate of Archie Comic Publications, Inc., has awarded the direct marketing rights to its library of nearly 150 half hours of classic animated programming to Nostalgia Ventures, Inc. (NVI). The announcement was made today by Allan I. Grafman, President of Archie Comics Entertainment and Dennis Levin, President of Nostalgia Ventures, Inc.

Nostalgia Ventures will launch the classic Archie animated series through the company's NVI Kids label, offering the classic Archie animated programs through all direct marketing channels, including print, television and online. Consumers will be able to purchase the classic Archie home video entertainment as a theme 'pak', on a single volume basis or through a specially created continuity program. Initial distribution channels will include Wal-Mart.com, the www.archiecomics.com website and others to be announced shortly.

Like the famed print version on which they are based, the classic Archie animated series features Archie and his Riverdale friends as they take on the daily challenges of teenage life. In addition to serving up the hugely popular Archie brand of evergreen humor and entertainment, the animated series also tackles more important social issues

"Nostalgia Ventures is a recognized leader in the distribution of classic family entertainment," said Grafman. "We are delighted to join with this experienced specialist in making the classic Archie animated library available to fans nationwide."