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Veronica is the most worldly and sophisticated, having spent the most time away from Riverdale.  She’s traveled the world extensively with her father on his business trips for Lodge Enterprises, always staying in the finest hotels, and always comes back with the latest, most outrageous fashions.  When not traveling, she keeps track of fashion trends and world culture through her endless supplies of magazines and weblinks.  But she also pays attention, on her trips, to Daddy’s business, since she knows she might wind up running it one day.  For all her apparent emphasis on the materialistic, Veronica is one smart cookie – and nobody’s fool.

Everyone knows how rich Veronica is.  If the mansion weren’t enough to give it away, or the fancy car, complete with driver, or her clothes, she’d be happy to simply tell you.  It’s not something she particularly lords over people intentionally – it kind of happens naturally, since her wealth is just a fact of her life. 
   

Everything on this site is TM & © 2012 by Archie Comics unless otherwise stated. The Fly, Lancelot Strong, Spiderman and American Shield are TM & © Joe Simon. Shieldmaster TM & © Jim Simon, All Rights Reserved