A young guy who recently moved to Riverdale. He is lanky, with brown hair, a thin face, and a medium-built frame. He is slightly taller than Archie or Reggie. He enjoys playing sports such as surfing and football. As soon as he arrived, he became one of Betty's date partners. He is Archies main rival for Bettys affections. Archie thinks very lowly of him, but hes only prejudiced against Adam because he doesnt want him to steal Betty from him. One of the few times when Archie gives Betty his undivided attentions is when theres a chance of Adam getting a date with her. Adam shows little interest in any other girl.